![\"Pages](\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2020\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash.jpg?resize=525%2C350&ssl=1\")
One thing that shall appear in great multitudes across your website is text. It is everywhere. Even if you don\u2019t (or won\u2019t) use many long paragraphs or lengthy descriptions,\u00a0copy still populates your webpages.\u00a0\u00a0<\/p>\n\n\n\n
Think about it: the dropdown menus, navigation tools, address, slogans, and more all use copy. The copy you use matters. Well-written copy communicated succinctly to your audience. It will begin a conversation with them that will, if done effectively, lead to sales and growth for your company. <\/p>\n\n\n\n
But what should you be looking at? For starters, you should look at the wording you are using on your website. You need to look at the grammar, the syntax, and all the technical aspects of your copy, too. For example, how does the copy visually look? <\/p>\n\n\n\n
If you\u00a0have\u00a0pages that have extensive use of\u00a0copy\u00a0ask yourself:\u00a0\u201cHow is the layout of this copy?\u201d A \u201cwall of text\u201d is a terrible thing for any webpage:\u00a0it will overwhelm your audience.\u00a0\u00a0<\/p>\n\n\n\n
The trick is to visually break up the text. The simplest way is to simply break your paragraphs down into much smaller paragraphs. Keep each paragraph to only a few sentences. Whitespace is your friend. Remember that. <\/p>\n\n\n\n
Another way to break up your text is to include photographs, videos, or other media. Make sure it is complimentary to the text. This method will keep your audience engaged while also sharing more information with them. <\/p>\n\n\n\n
As we will touch on later in this blog, the backend of what we see is just as important as these customer-facing elements. SEO is a major part of your website. While an entire blog (or possibly even blog series) could be dedicated to SEO, we will briefly touch on it here.\u00a0<\/p>\n\n\n\n
You want people to read your content and your website. The trick is to optimize your content for search engines to find and present to your customers. In short: editing your content to show up on Google on the first page. Pick a keyword and edit accordingly. <\/p>\n\n\n\n
There are plugins for websites that help you keep track of this information.\u00a0Your keyword will show up in various spots, but the key is to make it seamless. Like a good edit in a film, your readers shouldn\u2019t notice the keyword within the content you are presenting.\u00a0\u00a0<\/p>\n\n\n\n
The “Flow” of the Website<\/h2>\n\n\n\n![\"River](\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2020\/12\/river_for_web_2.jpg?resize=525%2C350&ssl=1\")
Photo by Vocne<\/a>. <\/figcaption><\/figure>\n\n\n\nSpeaking of visual components of a website: pay attention to how your website \u201cflows.\u201d There are several things to pay attention to. We already discussed the copy, but what else should you look at? <\/p>\n\n\n\n
Details are important. They can be big or small. You\u2019ll probably find more small tweaks than big ones, and they are equally as important. When looking at the flow of your website consider all the visual components\u2014and we mean all<\/strong>. <\/p>\n\n\n\nHere are a few things you should be looking at: <\/p>\n\n\n\n
- Color: How does the colors on your website complement each other. Moreover, how do they complement your brand and your brand\u2019s story? <\/li><\/ol>\n\n\n\n
- Logos: Do you use logos on your website? Where are they located? The placement of your logo (and icons) is important. A poorly misplaced logo or icon could get lost across your website. Remember, most people probably won\u2019t make it down to the footer of your website. Use this to your advantage. Put the most important information near the header of your website. <\/li><\/ol>\n\n\n\n
- Variety of Media: What media are you using? Are you only using text? Video? Photography? Mix it up. Having a good variety will keep your audience engaged and more likely to \u201cclick around.\u201d <\/li><\/ol>\n\n\n\n
- Organization: Is your website too \u201cnoisy\u201d? Rather, is it too busy and confusing? Keep it organized and keep it simple. You don\u2019t want to overwhelm your audience. <\/li><\/ol>\n\n\n\n
Of course, this just scratches the surface. The main takeaway is that you need to pay attention to everything on your website. You want everything to work in harmony, not only with each other but with your brand and\u00a0your\u00a0messaging. You want to communicate a strong, unified message to your audience.\u00a0\u00a0<\/p>\n\n\n\n
Behind the Curtain<\/h2>\n\n\n\n
When we go to see a play, we enjoy the performances on stage\u00a0a lot more than what happens behind the scenes right? Even though everything that we\u2019ve talked about in this blog so far is the flashier and most customer-facing details of a website, what goes on behind the curtain is just as important: even if most of your customers will never see it.\u00a0\u00a0<\/p>\n\n\n\n![\"Glasses](\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2020\/12\/glasses_code_for_web.jpg?resize=525%2C350&ssl=1\")
Photo by Vocne<\/a>. <\/a><\/figcaption><\/figure>\n\n\n\nBackend Details of Your Website<\/h3>\n\n\n\nSemantic Markups<\/h4>\n\n\n\n
So, what is semantic markup? In short, it is using a markup language, such as the HTML of your site, to provide meaning, syntax, and structure to the elements on your site that are readable by computers and people. <\/p>\n\n\n\n
Why is this important? When done correctly, HTML is used for its intended purpose, which is to provide meaning and structure to your site. While it was used in the past to style websites before the creation of CSS and Javascript, it was never intended for that purpose. <\/p>\n\n\n\n
When our markup is not semantic it is not as easily read by machines such as search engine crawlers, browser translation tools, and assistive technologies such as screen readers. If it\u2019s harder to read then our sites don\u2019t show up in search results as often and we miss opportunities by having our information easily read by users of assistive technologies. If we want to capitalize on the opportunities presented by getting our information to as many people as possible, it cannot be understated how important semantics are to your site. <\/p>\n\n\n\n
SEO<\/h4>\n\n\n\n
There are other areas where the SEO can be improved in the small details behind the curtain. The important thing to remember is that there is a lot more going on with a website than what meets the eye. Search engine crawlers reward sites that provide information that users are looking for in efficient and relevant ways. <\/p>\n\n\n\n
Search engines like Google are on a mission to provide us with the best search results when we are looking for information. The way to get selected by search engines when the search happens by the user is to follow the advice that we have in this blog. <\/p>\n\n\n\n
Everything, from keyword-rich copy, to semantic markup on the backend\u00a0(to\u00a0ensure\u00a0accessibility\u00a0to all machines and people), to relevant content that people want to access, goes\u00a0into the complicated equation that computes what sites get shown to users when they are searching for information. We want our sites to be seen. So,\u00a0everything that we can do to improve our odds is worth the attention to detail.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Your website is the main hub for your business. It is the place where\u00a0most\u00a0folks will find you, and it is the place where you will provide myriad pages of information. A business\u2019 website is its central point from which all its other operations stem. You can see why a website is so important. It\u00a0is one … <\/p>\n
Speaking of visual components of a website: pay attention to how your website \u201cflows.\u201d There are several things to pay attention to. We already discussed the copy, but what else should you look at? <\/p>\n\n\n\n
Details are important. They can be big or small. You\u2019ll probably find more small tweaks than big ones, and they are equally as important. When looking at the flow of your website consider all the visual components\u2014and we mean all<\/strong>. <\/p>\n\n\n\n Here are a few things you should be looking at: <\/p>\n\n\n\n Of course, this just scratches the surface. The main takeaway is that you need to pay attention to everything on your website. You want everything to work in harmony, not only with each other but with your brand and\u00a0your\u00a0messaging. You want to communicate a strong, unified message to your audience.\u00a0\u00a0<\/p>\n\n\n\n When we go to see a play, we enjoy the performances on stage\u00a0a lot more than what happens behind the scenes right? Even though everything that we\u2019ve talked about in this blog so far is the flashier and most customer-facing details of a website, what goes on behind the curtain is just as important: even if most of your customers will never see it.\u00a0\u00a0<\/p>\n\n\n\n So, what is semantic markup? In short, it is using a markup language, such as the HTML of your site, to provide meaning, syntax, and structure to the elements on your site that are readable by computers and people. <\/p>\n\n\n\n Why is this important? When done correctly, HTML is used for its intended purpose, which is to provide meaning and structure to your site. While it was used in the past to style websites before the creation of CSS and Javascript, it was never intended for that purpose. <\/p>\n\n\n\n When our markup is not semantic it is not as easily read by machines such as search engine crawlers, browser translation tools, and assistive technologies such as screen readers. If it\u2019s harder to read then our sites don\u2019t show up in search results as often and we miss opportunities by having our information easily read by users of assistive technologies. If we want to capitalize on the opportunities presented by getting our information to as many people as possible, it cannot be understated how important semantics are to your site. <\/p>\n\n\n\n There are other areas where the SEO can be improved in the small details behind the curtain. The important thing to remember is that there is a lot more going on with a website than what meets the eye. Search engine crawlers reward sites that provide information that users are looking for in efficient and relevant ways. <\/p>\n\n\n\n Search engines like Google are on a mission to provide us with the best search results when we are looking for information. The way to get selected by search engines when the search happens by the user is to follow the advice that we have in this blog. <\/p>\n\n\n\n Everything, from keyword-rich copy, to semantic markup on the backend\u00a0(to\u00a0ensure\u00a0accessibility\u00a0to all machines and people), to relevant content that people want to access, goes\u00a0into the complicated equation that computes what sites get shown to users when they are searching for information. We want our sites to be seen. So,\u00a0everything that we can do to improve our odds is worth the attention to detail.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Your website is the main hub for your business. It is the place where\u00a0most\u00a0folks will find you, and it is the place where you will provide myriad pages of information. A business\u2019 website is its central point from which all its other operations stem. You can see why a website is so important. It\u00a0is one … <\/p>\nBehind the Curtain<\/h2>\n\n\n\n
Backend Details of Your Website<\/h3>\n\n\n\n
Semantic Markups<\/h4>\n\n\n\n
SEO<\/h4>\n\n\n\n