{"id":269,"date":"2021-03-01T11:00:00","date_gmt":"2021-03-01T16:00:00","guid":{"rendered":"https:\/\/www.vocne.com\/blog\/?p=269"},"modified":"2021-03-01T10:44:35","modified_gmt":"2021-03-01T15:44:35","slug":"how-to-optimize-your-websites-photos-and-why-optimizing-is-important","status":"publish","type":"post","link":"https:\/\/www.vocne.com\/blog\/2021\/03\/01\/how-to-optimize-your-websites-photos-and-why-optimizing-is-important\/","title":{"rendered":"How To Optimize Your Website&#8217;s Photos (And Why Optimizing is Important!)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Why Optimization is Important<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"525\" height=\"350\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/aron-visuals-BXOXnQ26B7o-unsplash.jpg?resize=525%2C350&#038;ssl=1\" alt=\"Hourglass\" class=\"wp-image-270\" srcset=\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/aron-visuals-BXOXnQ26B7o-unsplash.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/aron-visuals-BXOXnQ26B7o-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><figcaption>Photo by <a href=\"https:\/\/unsplash.com\/@aronvisuals?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Aron Visuals<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Have you ever been to a website that takes forever to load?\u00a0It is frustrating. You just want the page to load so you can see the rest of the website. A lot of folks may even just give up and click away\u00a0if it is lagging too much. But this is the exact opposite effect a website should have on a customer.\u00a0You want a website to hook the viewer into wanting to stay. You want it to be engaging and entertaining and informative. If it is lagging, well, no one may ever experience any of those elements.\u00a0\u00a0This is why optimizing your photos is important. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Website is the Center of Your Business<\/h2>\n\n\n\n<p>However, before we look at this issue that too many websites suffer from, we should look at why a website is important to your business. We\u2019ve talked&nbsp;about it before, and you\u2019ve probably heard about it before; but we\u2019ll mention it again because it\u2019s that important. In today\u2019s marketplace, having a website is crucial to success. A website is your main hub for your business.&nbsp;As a result, it needs to be \u201con point.\u201d Often, your website is the first point of contact a person has with your company (especially if they are Google searching the services you provide).&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, your website is crucial, and you don\u2019t want a crucial element of your company to be lagging, slow, or unresponsive.&nbsp;One of the main&nbsp;culprits&nbsp;of a slow website are unoptimized photographs. I.e., massive photo files that have not been&nbsp;scaled down. It is a simple fix and one that will greatly&nbsp;improve your website\u2019s&nbsp;functionality.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Every KB of size counts. The smaller the file, the faster your site will load, the happier your visitors will be. Before optimizing the image, determine what size your image should be scaled to. For example, if your&nbsp;WordPress&nbsp;theme recommends an image size of 900 x 500px for a slideshow, you may be able trim some of your original image file to get the correct size and aspect ratio before optimizing.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s\u00a0take a look\u00a0at how you can optimize your photos for your website\u00a0<em>now\u00a0<\/em>so that your website is the top-quality site it needs to be.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizing Your Photos<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"525\" height=\"350\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/burst-kUqqaRjJuw0-unsplash.jpg?resize=525%2C350&#038;ssl=1\" alt=\"optimizing at computer\" class=\"wp-image-271\" srcset=\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/burst-kUqqaRjJuw0-unsplash.jpg?w=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/burst-kUqqaRjJuw0-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><figcaption>Photo by <a href=\"https:\/\/unsplash.com\/@burst?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Burst<\/a><\/figcaption><\/figure>\n\n\n\n<p>There are several photo\u00a0editing programs out there you could be using for your photographs. In this article, we will focus\u00a0on two of the most popular ones: a paid option (Photoshop) and a free one (Gimp).\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing Via Photoshop<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"525\" height=\"336\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/photoedit.jpg?resize=525%2C336&#038;ssl=1\" alt=\"Man editing with Photoshop\" class=\"wp-image-272\" srcset=\"https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/photoedit.jpg?resize=1024%2C656&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/photoedit.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/photoedit.jpg?resize=768%2C492&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/photoedit.jpg?resize=1536%2C984&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.vocne.com\/blog\/wp-content\/uploads\/2021\/03\/photoedit.jpg?w=1900&amp;ssl=1 1900w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>Photo by <a href=\"https:\/\/www.vocne.com\/blog\/2020\/12\/21\/a-well-tempered-website\/\">Vocne<\/a><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Open your image in photoshop.\u00a0<\/li><li>Click \u201cFile\u201d and then click \u201cSave for\u00a0Web\u201d\u00a0<\/li><li>You will be presented with save options. In this window you can choose the file format, how big you want the photo, and so on. For our purposes, you\u2019ll most likely want to save your photograph as a JPEG.\u00a0\u00a0<\/li><li>As a rule of thumb, you never want to bring the quality of a photograph below 60%. Once it gets beneath that number, the human eye will begin to detect noticeable quality differences in the image.\u00a0\u00a0In the\u00a0optimization panel, you will see the option to choose the quality level (low, medium, or high). There is a slider. You don\u2019t want to go beneath 60% here. The lower the % the smaller the file size will be. We recommend between\u00a060% and\u00a080% for optimal results, though\u00a0the result\u00a0depends on your original file size.\u00a0For best results, you want to try to get your file size to around or below 500KB.\u00a0\u00a0<\/li><li>Choose a file name and click \u201cSave.\u201d\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Optimizing Via Gimp<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Open the image you want in Gimp.\u00a0<\/li><li>Click on \u201cImage.\u201d Then, if applicable, click \u201cFlatten Image.\u201d Flattening the image will change the image to RBG, which is needed for web.\u00a0<\/li><li>Next, click on \u201cImage,\u201d again. Click on \u201cMode\u201d and select \u201cIndexed.\u201d\u00a0\u00a0<\/li><li>In the Indexed Color Conversion, select \u201cGenerate Optimum Pallette.\u201d\u00a0You may also choose to select \u201cWeb-Optimized Pallette.\u201d\u00a0<\/li><li>Click \u201cFile\u201d and then \u201cSave As.\u201d\u00a0<\/li><li>Select your file type (as with Photoshop, JPEG and PNG are both used widely on the web, though we recommend JPEG), and then save.\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>These are just two options out there.\u00a0There\u00a0is\u00a0a plethora of photo\u00a0editing options for you to choose from. In addition,\u00a0there are also smartphone apps that can help you in a\u00a0pinch if you\u2019re on the run. One\u00a0of\u00a0these that you can check out is called \u201cPhoto Compress-Phone Cleaner.\u201d\u00a0<\/p>\n\n\n\n<p>Whichever program or app you decide to use, you will be taking a big step forward with your website.&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Optimization is Important Have you ever been to a website that takes forever to load?\u00a0It is frustrating. You just want the page to load so you can see the rest of the website. A lot of folks may even just give up and click away\u00a0if it is lagging too much. But this is the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.vocne.com\/blog\/2021\/03\/01\/how-to-optimize-your-websites-photos-and-why-optimizing-is-important\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How To Optimize Your Website&#8217;s Photos (And Why Optimizing is Important!)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Optimize Your Website&#039;s Photos (And Why Optimizing is Important!) - The Vocne Post<\/title>\n<meta name=\"description\" content=\"Optimizing your website&#039;s photographs is an important step in improving your website&#039;s functionality. We show you how in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vocne.com\/blog\/2021\/03\/01\/how-to-optimize-your-websites-photos-and-why-optimizing-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Optimize Your Website&#039;s Photos (And Why Optimizing is Important!) - The Vocne Post\" \/>\n<meta property=\"og:description\" content=\"Optimizing your website&#039;s photographs is an important step in improving your website&#039;s functionality. 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